my inspiration – Fast Company’s Art Smart: 8 Awesome Ways Museums are Embracing Tech and Social Media. This is a great example of the use of social media technology to expand the reach of art. It made me think though…what is social media? The short definition c/o Brian Solis is any tool or service that uses the internet to facilitate conversations.But what if there are those of us that don’t want to engage in conversation, we just want to be informed, or appreciate someone’s content…simply consume?
The way I look at social media, it definitely facilitates conversation, but consumers don’t necessarily have to engage in conversation. Sure it makes social media so much more social, but its not mandatory. So, we may never truly define it… it’s constantly being redefined with innovation and creativity. Follow my thinking here…what is wrapped in innovation and creativity? … technology and art. Go with me on this one…
Consider the definition of technology:
- the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.
Now, consider the definition of art:
- the quality, production, expression, or realm, according to aesthetic principles, or what is beautiful, appealing, or of more than ordinary significance.
Combine the two and you have a pretty good definition of social media (as I see it):
- The use of technical means and the interrelation with life, society, and the environment to qualify, produce, express, or consume what we see as having more than ordinary significance.
I’m going with it…unless you can convince me otherwise.