It’s the day before the mid-term elections. I don’t know about you, but I sense a more invigorated nationalism in the air regardless of the side you are on. One area this nationalism is wrapped up in is jobs, and what can be done to actually create jobs and get the economy moving forward. I am not going to get into the political discussion. Instead, look at a couple recent stories that support such nationalism and how corporations may latch onto this movement.
“Intel on Tuesday said it plans to invest between $6 billion and $8 billion in fabrication plants in Oregon and Arizona which will specialize in small chips for embedded devices, including tablets. The Santa Clara, Ca.-based chip maker said the large-scale manufacturing project will create between 6,000 and 8,000 construction jobs and 800 to 1000 high-tech jobs in each region.” read the full story
“Three in five Americans (61%) say they are more likely to purchase something when the ad promotes it as “Made in America,” according to the results of a new Adweek Media/Harris Poll.” read the full story
I am not saying Intel is going to ride this “made in America” wave from a marketing standpoint. They don’t have to. Intel’s CEO Paul Otellini has always been an advocate for American ingenuity and job creation, such dedication goes a long way in the eyes of the nationals. There are a lot of good companies that make products in the US. But there may be those companies that do try to market and sell “made in America”. Just like the green-washing we see where brands try to pass off their products as “green” because they are in a recyclable container, or consume less power, will we see the same red, white, and blue-washing?
I hope not. But desperate times almost always lead to desperate measures. The real benefit will be to those companies that truly design, build, and ship products that are made in the US, because ultimately that means jobs, and there is nothing better for nationalism than job creation and a positive sense of accomplishment. After all, six in 10 Americans have an increased likelihood of purchase when a product is presented as made in America, while only 3% are less likely to purchase such a product.
Let the red, white, and blue-washing begin.
This post was Made in America 🙂