[Infographic] The future of marketing? Blogging & Social Media

Another picture of “social media use” among small businesses. Like I said in my last post, statistics are nice, but let’s explore how businesses are really using social media, not simply what social platforms they choose. This infographic starts to paint the picture a little clearer…

Judging from this picture, is it safe to assume it’s mostly about identifying and attracting, or predominantly the awareness stage of the buying process?  What about meeting the needs of the customer through the other stages? I am sure there are activities geared to the evaluation, decision, purchase, and support stages, but, again, what and how?

Perhaps the 43% that will be blogging are the ones planning to meet those needs in the other stages?


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