I am as guilty as the next of just throwing words on a screen, clicking publish and hoping for the best.
What kind of strategy is that? What good is the effort in creating if you are not sharing and learning. The best way to share and learn is social, and social, apparently feeds search.
Thanks to Holger Schulze of Everything Technology Marketing for sharing this great infographic. According to Holger, “TastyPlacement (a SEO and digital design agency in Austin, TX) has created a great infographic based on a study to explore the relationship between social media activity and organic search engine rankings.”
I’ve been trying to formulate a personal strategy for social. What do I use for what purpose, for what audience, at what level of consistency, and to what end? When you have Facebook, Twitter, Google+, LinkedIn, Pinterest, WordPress, Storify, and countless others at your disposal, information like this helps with the priority, plan, and purpose for social. It’s not everything, but it’s a start.
- Google+ : Use it more…and be creative and compelling
- Facebook: Stay the course, and be more creative and compelling
- Twitter: Be consistent, dedicated, and communal…and be more creative and compelling
Bottom line: the impact of doing nothing is only going to grow more apparent.