In my last post, I wrote about search and the importance of priority, plan, and purpose to how we use the social platforms available to us. That thinking too me back to step one in this effort to better understand content marketing – the content itself.
I will be the first to admit that I am as guilty as the next in worrying more about blog post frequency and substance than the nuts and bolts of optimization, syndication, and communication.
Thanks to Brody of DivvyIQ for sharing this extremely helpful infographic that break down exactly what one should do beyond creating content.
- Don’t rush to publish – take the time to optimize for search.
- Tweak and “tweet” more often because one size does not fit all when it comes to status updates.
- Get outside and play – Break away from the walls of WordPress or Blogger and ask for feedback, comments, retweets, and always return the favor.