Since your waiting…check out the tabloid rack

grocery-store-magazine-at-checkout-aisle-lo-res82% of Facebook’s photo traffic is driven by only 8% of the photos it stores.

Seems like a royal waste of technology, energy, and money to store that 82% on the same  technology that stores and delivers the 8%. That is the challenge in front of Facebook.

Facebook cannot delete any photos, so how do they cost effectively store billions of them?  It’s not that simple, because cost-effectively usually means slower in the digital storage world, and slower storage means longer wait times for those old photos to load. Are we okay with that? We wait in line at the grocery store. Sometimes for several minutes – unheard of on the internet – talk about abandonment rates.  In Facebook’s case, we are not talking minutes…more like seconds, so the question is, what to do with those seconds?

Stealing a page out of the grocery store playbook, why not sell the space / time? We flip through tabloid, home improvement, and health magazines.  We may even through a pack of gum, or bag of chips in the cart, just because we’re “captively” waiting.  What if Facebook used those precious seconds to share trending topics, news headlines, or, dare I say it, advertising?

Who would have thought slower data storage could create a marketing opportunity?

Disclaimer:  I’m also a corporate blogger for Seagate’s The Storage Effect, so my affection for storage technology is apparent.


Having a Priority, Plan, and Purpose for social

I am as guilty as the next of just throwing words on a screen, clicking publish and hoping for the best.

What kind of strategy is that? What good is the effort in creating if you are not sharing and learning.  The best way to share and learn is social, and social, apparently feeds search.

Thanks to  of Everything Technology Marketing for sharing this great infographic. According to Holger, “TastyPlacement (a SEO and digital design agency in Austin, TX) has created a great infographic based on a study to explore the relationship between social media activity and organic search engine rankings.”

I’ve been trying to formulate a personal strategy for social. What do I use for what purpose, for what audience, at what level of consistency, and to what end? When you have Facebook, Twitter, Google+, LinkedIn, Pinterest, WordPress, Storify, and countless others at your disposal, information like this helps with the priority, plan, and purpose for social. It’s not everything, but it’s a start.

Key takeaways:

  • Google+ : Use it more…and be creative and compelling
  • Facebook: Stay the course, and be more creative and compelling
  • Twitter: Be consistent, dedicated, and communal…and be more creative and compelling

Bottom line: the impact of doing nothing is only going to grow more apparent.

8% trust what a company says about itself…avoid becoming a "company"?

There’s plenty of research and proof that a company’s brand perception is shifting from what the company says, to what consumers, or everyday people say.

Ashley Haugen writes in a post for the MN AMA…a recent study of consumer purchase influence by Alterian and eMarketer indicates:

  • 40% trust friends and family
  • 28% trust professional reviews on web sites, newspapers or magazines
  • 19% trust reviews from people “like you” on web sites
  • 8% trust what the company says about itself
  • 5% trust advertising or promotional features

With social media and the drive to promote one’s own “personal brand” are we heading down the same path? Could we as individuals be heading down the path that only 8% of people believe what we say about ourself? Probably not, because true social media is a 2 way street, hence the term social. We engage to engage with others, to share ideas, opinions, expertise, entertainment, and enjoyment.

We all remember first starting out on Facebook and Twitter.  For many of us, it was all about building up the number of friends and followers.  The truth of the matter is that no matter how many “followers” or “friends” you have, it does not automatically equate value, importance, influence.  You could have hundreds, thousands, millions of followers or friends, and offer little to no real ideas, opinions, expertise, entertainment, and enjoyment value.

The real value, is when someone you are connected to shares what you share on FB, or retweets a tweet on Twitter, or comments on a post…that’s how at least I perceive evidence of value…that what I share resonates, informs, entertains, or invokes thought from my connections.

So no worries…you can believe what I say…I’m not a company.

Trust me 🙂